Overcoming the Obstacles to Content Creation
Many people make excuses for not starting their content creation journey. Here are the common excuses and why overcoming your obstacles is well worth the effort.
Creating Content is Storytelling
The importance of delivering authentic digital messaging in written and video form online is more important today than ever before.
For personal brands, small businesses, and creative entrepreneurs this is a MUST.
It’s also a daunting task for many.
Here are some common excuses people make for not developing a consistent content strategy:
I’m not good on camera
I’m no good at writing
I don’t know what to talk about
it’s impossible to post consistently
there’s no way I can compete with the big names
All of these statements reinforce limiting beliefs that will prevent you from ever starting.
Instead, gain clarity over your brand, offer, and style, learn a few simplified production skills, and then your content will basically manifest itself.
As you do this you will develop an efficient content creation method that works for your lifestyle and attract an engaged following at the same time.
Forming an Emotional Connection with our Audience
At the core of all this, we are using these digital content pieces to form an emotional connection with our audience that builds trust and authority.
By understanding how your knowledge and story relates to what makes your audience curious, you are setting yourself up for attracting engaged followers that want to watch (or read) your content.
Fulfilling Purpose through Story
When we harness the power of content production & strategy, we become better storytellers.
We can grow our brands & audience, expand our reach, and develop the trust our audience and customers need to become lifelong followers.
Achieving this sets us up to be within reach of living our best life.
Becoming better storytellers is how we fulfill our purpose here on this planet.
I believe the greatest asset for business and creative endeavors in the 21st century is having the ability to deliver authentic online content unique to one’s mission in the world.
Nowadays you can start with just your mobile phone, your ideas, and a little bit of guidance.
How I Can Help Your Content Strategy
I am on a personal mission to help creators overcome the barriers to the growth-bringing power of online content strategy.
I started from nothing except a video camera, some ideas in my brain, and the world before me.
I began by being fascinated with the world and my place in it, writing my observations, pointing the camera, and manifesting the words, light, and sound I needed to tell the stories I wanted to tell.
When ideas or descriptions were better formulated in writing than video, I wrote.
I learned how writing and video can be used together to tell better stories.
These experiences have cultivated in me a deeper appreciation for our world and the way human beings perceive information.
I have learned a lot working with social media, email, and video for businesses in the arts, education, software, and youtube advertising.
Now I want to share what I have learned to help others fast-track their way to success.
My content is your go-to resource to simplify your content creation to tell stories that expand your reach and deepen the value of your business and mission.
Find clarity in your purpose, accomplish more with intentional strategy, and deliver authenticity in your digital communications to grow your audience and make lasting connections.
Master the art of communication with yourself and others to manifest your best life.
-Brady C Snow, 3/9/2023
